It is said that the debut of the latest Chevrolet Impala during the Game 7 of the NBA Finals on the ABC tonight will feature John Legend, who is the nine-time winner of the Grammy Award. John Legend is highlighted in the first place of the nice campaign. He drives a stunning Impala in New York City.
Chris Perry, who is the vice president of the Chevrolet Marketing said, “John Legend and one of Chevrolet’s most legendary cars, the Impala, are a powerful combination”. He added, “Legend’s impeccable style and deep musical accomplishments make him a natural behind the wheel of a car that has demonstrated innovative and smooth style for 50 years”.
John Legend has told us that his first car was a stunning Chevrolet. Additionally, as a talented child of Midwest, he’s been an advocate of the renaissance of Detroit and also the America auto industry. Legend said, “I see a lot of parallels between the renaissance of a classic brand like the Impala and what I try to do as an artist”. “I strive to make my music innovative while grounded in a classic style. The Impala is a true classic, yet its understated elegance appeals to me today,” he added. The campaign will contain digital, print, radio, social media and also cinema. This campaign will come into view across the general market and also the American-focused media properties.